Geoff specializes in leading complex, tactical sustainability initiatives requiring participation and buy-in of stakeholder groups. He brings 23 years of experience designing and implementing transparent decision-making processes, and project implementation strategies.

Through strategic listening and questioning, he helps clients design and execute sustainability initiatives that draw upon the untapped business value inherent in making the environmental and social potential of large retail supply chains more transparent.

Geoff’s projects often focus on identifying key attributes that define sustainable practices within a market sector, and then designing tools to measure, verify, and incent the supply chain to create greater market value by becoming more sustainable over time.
 
In both the public and private sectors, Geoff has employed an ethic of community participation to lead bold initiatives encouraging holistic, sustainable solutions to complex problems in the business and natural resource arenas.
 
Before founding Sustain, Geoff spent a decade as an environmental trial attorney followed by nine years of service as a member of the natural resources cabinet of Oregon's Governor in key policy roles and as an agency director. Geoff received a B.S. in Natural Resource Development from Michigan State University where he also completed coursework for an MS in Resource Economics. He completed his JD from University of Oregon in 1986 specializing in Environmental Law.

Geoff resides with his family in Oregon where he is also a member of the faculty of Oregon State University College of Forestry.

Client work has included projects with Walmart (via Blu Skye Sustainability Consulting), One Care, Nordstroms, Hanes Brands, Patagonia, Meyers Printing, Louisiana Pacific and The Nature Conservancy.